Office National: Unifying Brand Identity  Across Independent Stores

Promotional and Corporate Gifting and Clothing Wholesale

Customer Stories

Office National distributes a range of stationery items and offers office products, furniture, business technology, and canteen supplies.

Although not a franchise system, it operates under a corporate head office structure, and its South African branch is 100% locally owned.

www.officenational.co.za

The Challenge:

Office National required an e-commerce solution that could cater to the diverse needs of its stores. Each store needed a unique database and the ability to operate independently while maintaining a unified brand identity.

The Solutions:

OrderEazi Commerce customised an e-commerce solution tailored to the unique needs of each Office National store:

Individual databases for each store, allowing them to stand alone while sharing a standard template and design
A comprehensive and appealing product catalogue

Optimised customer user experience (UX) for easy navigation, search, and transaction processes
Automation and integration systems to support the franchisees, including marketing support automation and ordering automation for ERP and POS

Results and Benefits:

Successful collection of valuable customer data
Expanded market reach and enhanced brand visibility for Office National
Significantly enhanced operational efficiency, supporting franchisees’ daily operations

Improved customer journey through focus on user experience and automation
Reduction in time required to process sales orders and increased order accuracy due to a decrease in order processing errors
Successful roll-out across 48 member stores with ERP integration for automated inventory updates and sales order generation

Project Impact

The Office National e-commerce project stands as a testament to the strategic foresight and adaptability of the business in response to the COVID-19 pandemic. By leveraging digital platforms, Office National navigated the challenges presented by the pandemic and positioned itself for future growth and success in the digital age.