Features
Marketing & Growth
Sell More. Grow Faster. Measure Smarter.
Transform your online business with powerful marketing tools that drive traffic, convert browsers into buyers, and keep customers coming back for more. OE Commerce’s Marketing & Growth features give you everything you need to attract, engage, and retain customers without the complexity.
Drive More Traffic with SEO-Optimised Content Management
Get found by the right customers at the right time. Our SEO-optimised content management system helps you create product pages, categories, and content that rank well in search engines and convert visitors into customers.
- Meta data management for all pages, products, and categories
- Schema markup for rich search results that stand out in search listings
- SEO-friendly URLs and site structure that search engines love
- Content optimisation tools that guide you to better rankings
- Site speed optimisation to improve both rankings and user experience
Boost Sales with Flexible Promotions and Campaigns
Create compelling offers that drive sales and increase average order value. Our powerful promotion engine lets you design and implement sophisticated marketing campaigns that target the right customers with the right offers.
- Flexible discount codes with customisable rules and limitations
- Buy-one-get-one and quantity-based offers for increased basket size
- Time-limited promotions to create urgency and drive immediate sales
- Targeted campaigns for specific customer segments or product categories
- Multi-channel promotion across your website, email, and social media
Our intelligent promotion engine helps you create offers that drive real results. Set up complex rules based on customer behaviour, purchase history, or cart contents to deliver personalised promotions that convert.
Recover Lost Sales with Abandoned Cart Recovery
Don’t let potential sales slip away. Our abandoned cart recovery system automatically identifies abandoned carts and sends timely, personalised reminders to bring customers back to complete their purchase.
- Automated email sequences with customisable timing and messaging
- Personalised content based on cart contents and customer history
- Incentive management to encourage completion with special offers
- Performance tracking to measure effectiveness and ROI
Make Data-Driven Decisions with Powerful Analytics
Gain deep insights into your customers’ behaviour and preferences with comprehensive analytics dashboards. Understand what’s working, what isn’t, and where your biggest opportunities lie.
- Sales performance by product, category, and time period
- Customer behaviour tracking including browsing patterns and purchase history
- Marketing effectiveness across channels and campaigns
- Conversion funnel analysis to identify improvement opportunities
- Customer lifetime value calculations to focus on your best customers
Frequently Asked Questions
Our content management system includes built-in SEO tools that guide you through optimising your product pages, categories, and content. It provides recommendations for meta titles, descriptions, and content improvements based on keyword analysis and best practices. The system also automatically generates schema markup for rich search results and ensures your site structure is search engine-friendly.
Yes, our promotion engine supports sophisticated rules and conditions. You can create promotions based on customer segments, purchase history, cart value, product combinations, and more. For example, you could offer a discount to customers who spend over R1000, but only if they’re purchasing from a specific category and haven’t made a purchase in the last 30 days.
Yes, all reports and data can be exported in various formats including CSV, Excel, and PDF. You can also schedule regular reports to be sent automatically to key stakeholders in your business.
Transform Your E-commerce Marketing Today
Ready to take your online marketing to the next level? Book a demo today to see how OE Commerce can help you attract more customers, increase conversions, and drive sustainable growth for your business.
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