Features
Customer Accounts & Loyalty
Build lasting relationships that drive repeat business
Transform casual shoppers into loyal brand advocates with OE Commerce’s Customer Accounts & Loyalty features. Give your customers the self-service tools they want while creating personalised experiences that keep them coming back.
With the right customer account and loyalty tools, you’ll reduce support costs, increase repeat purchases, and build stronger customer relationships. OE Commerce puts you in control of the entire customer journey, from first purchase to lifelong loyalty.
With the right customer account and loyalty tools, you’ll reduce support costs, increase repeat purchases, and build stronger customer relationships. OE Commerce puts you in control of the entire customer journey, from first purchase to lifelong loyalty.
Self-Service Account Management
Empower customers to manage their own experience
Give your customers the control they want with comprehensive self-service tools. OE Commerce’s intuitive account management features let customers handle everything from order tracking to preference updates without needing to contact your support team.
- Complete order history with detailed status information and tracking links
- Simple returns process that customers can initiate and track themselves
- Preference management for communication, privacy, and account settings
- Address book for multiple shipping and billing locations
By putting customers in control of their own accounts, you’ll reduce support costs by up to 40% while improving satisfaction. Customers appreciate the convenience of self-service, and your team can focus on more complex support needs.
Rewards & Personalised Offers
Turn one-time buyers into loyal advocates
Build stronger customer relationships with flexible loyalty programs and personalised offers. OE Commerce makes it easy to recognise and reward your best customers, encouraging repeat purchases and higher lifetime value.
- Points-based loyalty programs with flexible redemption options
- Gift registries for weddings, birthdays, and other special occasions
- Personalised product recommendations based on purchase history and browsing behaviour
- Special occasion offers that trigger automatically on birthdays or anniversaries
Your store, your rules. OE Commerce lets you create loyalty programs that match your brand and business goals. Whether you want to offer points, tiered benefits, or exclusive perks, you have complete control over how you reward customer loyalty.
Tailor offers to individual customers
No two customers are alike. OE Commerce’s advanced segmentation tools let you create personalised offers based on purchase history, browsing behaviour, and customer preferences.
- Customer segmentation based on purchase frequency, value, and product categories
- Targeted promotions delivered via email, SMS, or on-site notifications
- VIP programs for your most valuable customers
- Win-back campaigns for lapsed customers
Personalised offers can increase conversion rates by up to 25% and average order value by 15%. By showing customers you understand their preferences, you’ll build stronger relationships and drive more repeat business.
Wishlist & Reorder Functionality
Make repeat purchases effortless
Remove friction from the buying process with wishlist and reorder capabilities. These convenient features make it easy for customers to save items for later or quickly reorder their favourite products.
- Shareable wishlists that customers can send to friends and family
- One-click reordering of previous purchases
- Stock notifications when wishlist items become available
- Subscription options for regularly purchased items
- Address validation automatically corrects common mistakes and formatting issues
Wishlists not only improve the customer experience but also provide valuable insights into product demand. You’ll see which products customers are interested in, even if they’re not ready to buy immediately.
Streamline the path to purchase
The easier you make it for customers to buy, the more they’ll buy. OE Commerce’s reorder functionality lets customers quickly purchase items they’ve bought before, without having to search for them again.
- Purchase history with quick reorder buttons
- Favourite items section for frequently purchased products
- Subscription management for recurring orders
- Recommended add-ons based on previous purchases
Businesses using OE Commerce’s reorder functionality see a lot of their revenue coming from repeat purchases. By making it easy for customers to buy again, you’ll increase customer lifetime value and build a more sustainable business.
Seamless Integration with Your Business
OE Commerce’s Customer Accounts & Loyalty features work seamlessly with your existing systems and the rest of the OE Commerce solution This integrated approach ensures a consistent experience for both you and your customers.
- CRM integration to maintain a single view of the customer
- Marketing automation for targeted loyalty communications
- ERP connectivity for accurate order and inventory information
- Analytics platforms for deeper customer insights
The right integrations make your loyalty program more effective and easier to manage. OE Commerce connects with popular business systems to create a unified commerce experience.
Real-Time Customer Insights
Gain a deeper understanding of your customers with OE Commerce’s built-in analytics. These insights help you refine your loyalty strategy and create more effective personalised offers.
- Customer lifetime value calculations
- Purchase frequency and recency metrics
- Loyalty program engagement statistics
- Promotion effectiveness analysis
These insights let you see which customers are most valuable, which loyalty tactics are working, and where you have opportunities to improve. With OE Commerce, you’re always making data-driven decisions about your customer relationships.
Frequently Asked Questions
Absolutely. OE Commerce gives you complete control over your loyalty program’s structure, rewards, and branding. You can customise everything from point values to redemption options to match your unique brand identity and business goals.
Customers can access their accounts through your website or mobile app. OE Commerce provides a responsive, user-friendly interface that works seamlessly across all devices. You can also offer social login options to make account creation and access even easier.
Transform Your Customer Relationships Today
Ready to build stronger, more profitable customer relationships? OE Commerce gives you everything you need to create personalised experiences that keep customers coming back.
Book a demo today to see how OE Commerce can help you increase customer retention, boost repeat purchases, and build a loyal customer base that drives sustainable growth.